Tourism authorities, actors and institutions in Pokhara

Tourism industry in Pokhara comprises of the separate but functionally interdependent multiple sub-sectors and their actors and occupational institutions to develop, operate and manage this industry. Figure 1.3 depicts the structure of such sub-sectors with the interconnection with each other both directly and indirectly.

Figure 1.3 Institutions and actors involved in tourism industry in

Pokhara

 

Source: Developed by authors

Legends:

CAAN =Civil Aviation Authority of Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, , Pokhara, PTO = Pokhara Tourism Office,

DTDC  =  District  Tourism  Development  Committee,  NGO  =  Non  Government

Organizations,  INGO  =  International  Non  Government  Organizations,  PCCI  =

Pokhara chamber of Commerce and Industry

As shown in figure 1.3, all actors and institutions of tourism industry of Pokhara can be divided into 8 major components. Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Tourism Board (NTB), Pokhara regional center and Pokhara Tourism Council (as the umbrella organization f all major tourism associations) hold the central coordinating  position  and  act  in  close  coordination  with  each  other. NTB as a public private entity is responsible for tourism products and services development and their marketing and promotions. Pokhara Tourism Council acts as a pressure group on behalf of all member tourism associations to provide visionary suggestions and valuable ideas to the government to assist in formulating sound plans and policies for the sustainable development of tourism in Pokhara. It also coordinates with Government, foreign agencies, tourism associations, and local government bodies in promoting and conserving the tourism industry in Pokhara. There are following tourism related organizations and associations (table

1.3 below) which are functional in interrelationship with each other as shown in above figure 1.3.

Table 1.3 List of organizations/associations as related with tourism in

Pokhara

S. No.	Names of commercial tourism associations (formal and informal)	Number of affiliates	Remark
Name of nonprofit making promotional organizations
1.	Pokhara Tourism Council	11 tourism related professional organizations/ association s	As an umbrella organization
2.	Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Tourism Board	Formal and informal relations with	Pokhara branch
2.	Lekhanath Tourism Promotion Committee
3.	Ganesh Laxmi Trust		Member of PTC
Names of commercial tourism associations (formal and informal)
1.	Paschimanchal Hotel Association	410	Member of PTC
2.	Trekking Agencies’ Association of Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, , Western Regional Association	75	Member of PTC
3.	Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Association of Tour & Travel Agents, Regional Association Pokhara	109	Member of PTC
4.	Restaurant and Bar Association of Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Pokhara Chapter	72	Member of PTC
5.	Taxi Association of Pokhara	45oo taxi and 54 microbuses	Member of PTC
6.	Pokhara Bus Entrepreneurs Association	251	Member of PTC
7.	Trekking Equipment Shops’ Association, Pokhara	59	Member of PTC
8.	Embroidery and Garment Association, Pokhara	75	Member of PTC
9.	Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Air Sports Association	18	Member of PTC
10.	Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Mountaineering Association, Annapurna Chapter Pokhara	33	-
11.	City Restaurant and Bar Association of Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, (CITY REBAN) Pokhara	42	-
12.	Fewa Boat Entrepreneurs Association, Pokhara	750	-
13.	Prithvi Hotel Entrepreneurs Association	112	-
14.	Lekhanath Hotel and Restaurant Association	10	Located in Lekhnath municipality in Pokhara valley
15.	Money Changer Association	52	-
16.	Pokhara Cyber Association	62	-

Names of tourism workers’ associations
1.	All Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Tourism Workers Union – Kaski	500	-
2.	Union of Trekking-Travels-Rafting and Airlines Workers’ Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country,	500	-
3.	All Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Hotel and Restaurant Workers Union -Kaski	1500	-
4.	Hotel Representative Society, Pokhara	45	-
Tourism related educational institution
1.	Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, Tourism and Hotel Management College	NA	Offering +2 and bachelor program in hotel management
Media
1.	Federation of Nepal, the beautiful country, tourist based country, , the beautiful country, tourist based country, ese Journalists (FNJ), Kaski district chapter	260 journalists	-

Source: Compilation by authors

All of above tourism related organizations and associations are directly and/or interrelated with each other in course of excellence of tourism in Pokhara.